Dec. 11: “What I said to the Real Estate People Yesterday: The Five Myths of Social Media”
1. Myth #1: Of supreme importance is the technology-platform, etc.
No, it is the Content. We are at least 10 years past the time when technology by itself “wowed” anyone. Also it is content put in front of the right people. What people need is your wisdom, they have enough information. Study and learn your “niche” and then “own” it. Survey either in person and online to find out where your suspects, prospects, customers and clients are. Put you efforts into those platforms first.
2. Myth #2: The author has to come up with new creative material so it is hard to have enough content.
No, What is your purpose? What are the last five questions someone asked you about your business? What subjects do the thought leaders of your industry talk about? Focus on those type questions and you will have plenty of content. Find ways to restate your purpose as you discover the needs people have for your products and services is one strategy for success.
Remember, it is not about you—it is about them, the value you bring your audience.
3. Myth #3: People don’t want to hear about the author—only what the author can offer
No, even though minute personal details are unnecessary like what you had for breakfast, in spite of all the technology, people still buy from people so let your personality shine through. Obviously there are “turnoffs” such as strong political and religious stands, but never forget you need to sell yourself as well as the products and services you offer.
4. Myth #4: My target is “boomers” and “seniors” social media is not where they are.
No, actually it is. 52% of “Boomers” and 32 % of “seniors” according to a recent Pew Research poll are on social media. They especially like Facebook. Probably what drives their interest is keeping up with their children and grandchildren. They like what they see and have more disposable income some other age groups don’t have.
5. Myth #5: Social Media does not drive bottom line results.
Social media is based on everyone having approximately 150 friends and acquaintances. It is today’s version of yesterday’s talking over the “back fence” or at the community meetings spots. Only difference is today we have though the Internet the opportunity to extend to the people our friend’s know more effectively and quickly with social media. The issue with most posts and tweets is that it doesn’t challenge people to take action like pick up a phone, pass on a tweet or like a Facebook post. Information people find value in to them will be passed on. Rarely do people do it without being asked. Try it. You may be surprised.
Ready to start 2014 with a new commitment to marketing? Want to use the Internet more effectively? Here is your opportunity, Save the Date, January 11, 9:00-noon. $99. Register at http://events.constantcontact.com/register/event?llr=dyfy9jdab&oeidk=a07e8kc79kv588f61e8
* “Fine Tune” your marketing message
* Identify contacts
* Put together your first e-mail newsletter template
* Publish it and see results
* Plan for future issues.
NOT in the Richmond, VA area? Look for events like this in your area. See www.community.contstantcontact.com and check out the forums and blogs there.
Aug. 29-Update: Notice from Insurance company came in, Bill for 36 hours in the hospital, $96,000, my part $799. Surgeon $52,000 but looks like he is accepting $5,000. Health insurance priceless. Keep yours in force.
WPYLTW: “How to Keep Your Business Going When Your Body Falls Apart”
(Note: On June 17, I had three hours surgery for bone spurs in my neck. Discs were removed from three vertebrae and new bone grafted in. Plates were added for protection. Here is what I learned)
1. The biggest test is not physical or medical, but relational. As I see it, the real test of a situation like this is “How good a job I have I been doing on developing relationships which are essential in building any business today?” So far, things are working out great. Many thanks to my wife, Linda, suppliers, and friends I didn’t know I had. I will continue to work on building relationships in my business every day.
2. I tried to avoid having the surgery but when the doctor said if I didn’t do it I may end up handicapped, I really didn’t have much choice. Some decisions have to be made on the faith that things will turn out OK, including business decisions.
3. You quickly learn in a hospital that everyone has a “slice” of you—surgeon, physical therapist, nurses, dietician. As soon as I proved I could walk up the front steps to my house, “Bam!” I was out of there. PT had more power than the physician in my case. It didn’t matter either that I told them I couldn’t take codeine. I was fine there, but had a bad reaction the first day home and hiccupped for a week. Be sure and get a general practice physician. Mine got me on another pain killer and over the pneumonia I got the 3th day after surgery.
4. Late in the night on the third day after surgery, I was sleeping in my recliner because I couldn’t lie back without support. Weakness, fever, chills, hit about 2:00 a.m. and I couldn’t get my wife’s attention until 6:00. That’s as low as I got. Faith and local emergency center pulled me through. Two antibiotic shots got me on the road to recovery.
5. Work as hard as you do in your business to speed your recovery. I told the surgeon, “I want to be on the fast track to recovery.” He said, “Drink water and walk. Get oxygen to the bone grafts I put in you”. I walk 30 minutes each morning and evening. So far it is working but my wife tries to slow me down. I’ve lost 20 pounds in a month.
6. Be thankful for small victories. Things like going an extra hour for a pain pill, swallowing some food when you don’t have an appetite, getting out of the house. Greatest victory so far was shaving off three weeks of beard that was eating me up under this hard collar.
Above all else, resolve that you are going to learn something from every day’s experience. I have a deeper appreciation for my wife, like fruit much better and will try to eat healthier in the future. Heck of a way to lose weight but headed in the right direction.
• Finances-So far 3 hours pre-op testing looks like it will cost $100. If I get out under $1,000 I’ll feel like a winner. We always have had good hospital coverage and never paid any major amounts of money. Not true anymore. Anthem says they are not paying for something the surgeon did that they called “experimental”. Doctor’s office says it isn’t. We’ll see who wins. Changes are “in the wind”; who knows where they will end up. My guess: save your money, you’ll need it.
• Who is in charge in the hospital? It wasn’t the doctor. If you are there and think you need to stay there, hold your ground. First five days at home were tough. Maybe that is what hospitals are about these days.
• Pain medicine—doctors will get you started, it is up to you to manage it. My advice: get off the hard stuff as quickly as you can—messed up my stomach after awhile. Women over 30 and men over 40 need a doctor to look over their general condition and make suggestions. Follow what they tell you. This country has a major problem with obesity, most everyone could afford to lose a few pounds.
• I have been surprised that some people cared like a client who only buys shirts every two years and people I barely know. A couple of people cared I didn’t think like me.
• No matter how hard you try some people will choose not to do business with you. Only one small tee shirt order so far so well worth the gain I am getting from having the procedure.
• If something like this happens to you, you will survive. Keep the faith.
Lessons Learned–65 Years and Counting
Listed below are some lessons I have learned now that I have made it to 65. Feel free to make comments on this blog to share with others. I have numbered the statements to make references easy.
Life in General
- Outlook While we live in a world populated by many people who are focused on themselves, the only acceptable outlook is “It’s not about me”. Happiness comes from servanthood and leadership builds on that plus keeping a genuinely humble attitude. You may be in the minority but that is OK, God uses faithful people and small groups don’t bother him, neither should it bother you.
- Success While origin and nature are a factor in success, the most overwhelming factor is determination to succeed. Since the only guarantee is opportunity, not outcome; work hard and good things will come to you.
- Education Although a lot of people try to “cut corners”, you really can’t substitute for education. It is the best way to better your status in life. Even though they are important, daily investment in you is far more profitable than monetary investments.
- Health Value your health. You only get one life—if you live it right that is all you need. Remember you are responsible for your health, not your spouse, the government or your mother.
- Relationships Nothing-wealth, pedigree, status, “toys”—trumps relationships. New life affirms that relationships are important. While most people would agree, do they use their time and wealth in a way that demonstrates relationships are important to them?
- Marriage is the test of your ability to create and maintain a relationship with one other person. Pick someone you perceive to be better than you and it will give you a life goal. You don’t fall into love as much as you make it happen. Forgiveness is a key to happiness because at some point everyone will disappoint you. Remember you have your faults as well. If you are looking for loyalty, get a dog. They will work at making you happy.
- Beauty There is a lot of focus, i.e. money and exposure, given to beauty. It has far more to do with the heart than the face and skin. As the old saying goes, “Beauty is skin deep, Ugly goes to the bone”. There are a lot of people who think they are beautiful but they really aren’t.
- Management Make it a plan and a daily assignment to give back a portion of what you have received, do it anonymously if possible.
- Reputation What you do does reflect on more than just yourself—it shows who your family, community and state are. One test of a proposed activity is “If this act was publicized would my family be embarrassed about it”. Sometimes they should be when they aren’t. My mother always said when I was going out of the house, “What you do out in the community is a reflection on me. Don’t disappoint me.” I made sure I didn’t.
- Faith People used to have blind faith in their church, church leadership and had skepticism in anything to do with politics, politicians, and elections for public office. Today we have switched it so many people have blind faith in politicians, especially ones giving handouts and have skepticism in anything to do with the faith community. I think we need to get back to the old way. The reason people lost faith in the church is the church stopped teaching people who they were in relationship to God and presenting discipleship as a part of life all of us should embrace. Grace is not true grace when it is made cheap. Churches are only beginning to realize the importance of people passing on their faith. Some things are working, others aren’t. What works best is reminding people of their obligation to teach others to be faithful. There is a lot more to church than fellowship.
- Faith Part II- If your faith is any good it teaches you the following:
- How to be a moral person in an immoral and amoral world
- How to set life’s goals and achieve milestones toward them
- How to build relationships that last with different kinds of people-even the unlovely
- How to know when enough is enough in a materialistic society that doesn’t know
- How to manage your time and your money and not let them manage you
- How to live by grace not by works or law
- How to know the difference between happiness and pleasure
- The Recession of 2008-2009 has taught me to be a better Marketer and I not only have to sell the imprinted stuff but I have learned to help my clients sell it to their clients. Hopefully they will reward me with loyalty but there is no way to guarantee it.
- I had to learn a better Definition of Business. It is more than goods and services exchanging hands for money—it is creating the “Wow!” moment with everyone you have relationships with. Often it is not the big things that make a difference but small things that show you are listening. God gave us two ears and one mouth for a reason—“Listen up!”
- Your Brand is “what people say about you after you leave the room” according to Jeff Bazos, founder of Amazon. I find that for most people, me included, a brand has more to do with how I do business rather than what I offer. Brand is built everyday person by person and can’t be bought, stolen, or bartered. Brand means “owning your niche” because you can’t be everything to everybody.
- Networking is not a nice extra in business—it is the key to all your success in the New Economy. Invest money and spend time in groups where they give you opportunity to get to know people on a one-on-one basis and not just come hear a speaker. Your agenda should start with “How can I help you?” not “I want to tell you about me”.
- Business Success starts with commitment which involves four things:
- Purpose—What you can do for someone to meet their needs.
- Passion—What extent you are will to go to meet their need
- Vision—What are you going to do that makes money so you can continue to fill the needs of your clients
- Character—Who are you? Do you have the strength of character to carry out what you tell people you are going to do for them?
If you don’t have commitment to all four you have a hobby, not a business.
Business today requires you to tell you story, i.e. “toot your own horn” because no one else will toot is for you and no one else can toot it better than you.
Marketing is more involved with clarity about you and your capabilities in business than anything else. Most marketing is fluff and the public is quick to identify who it is that they can trust with their money. Be careful with your marketing message, people are checking to see if you are trustworthy and will tell others if you are not.
Get your “act together”. There is no marketing cure if you or your business sucks. Thanks be to God you don’t have to be perfect—you do have to make an effort.
All the social media sites are great but it still takes face to face, heart to heart contact to sell anything on an ongoing basis. Social media supports sales, it doesn’t make them.
People are rewarded who understand the difference between intrusion marketing vs. permission marketing. Intrusion marketing is things like spam, telemarketers and junk mail. Better to use engagement marketing with websites, blogs, professional e-mail and social media so that people become convinced that you are the best source for their need rather than you have to persuade them that you are.
For most businesses, Customer Service starts with a customer saying “I have a problem”. The businesses that will survive in the New Economy will be the ones that understand it is not good enough to try to avoid the customer being disappointed. It is not even good enough to seek their delight. The proactive goal with every suspect, prospect, customer, client and advocate should be “You are so good. I don’t know how you do it. You continue to amaze me with your commitment to filling my needs”. Customer service is a key part of marketing because the best salespeople you will ever have are satisfied clients. Be sure and reward them in a meaningful way. Referrals are earned, not to be taken for granted.
The Future—There is more uncertainty in the marketplace than ever before. It is due to political, economic, and financial uncertainty. I don’t see us getting back to the free spending days of the early years of the 2000-2010 decade, at least not in my lifetime. The people have lost faith in authority—most of it is deserved. Regardless to what the media reports there is still great opportunity and now is no better time to start a business. However, it is not enough to be good, and neither will greatness insure survival. To be in business, owners must work to build a legacy or they have wasted a lot of energy and money. To guarantee their legacy, the businesses that prosper will be ones committed to distinction. Distinction excellence requires not only being different but being effective about doing business.
If you want to discuss any of these ideas with me, call me on 804-241-1152.
Have a great selling day.