Marketing Your Church with Imprinted Items

A Review

Synopsis: As small business owners are coming to realize, the time is past to wait for prospects to come to the business location and ask to make transactions.  Business owners have to find new, inexpensive and creative ways to get their name and message in front of the public.  The same is true for the local church.

Assumptions:

1. There are limited funds available for marketing projects.

2. Planning is essential to maximizing the effects of the purchases made.

3. Identify target groups and develop a strategy and theme to reach them. relational evangelism is what Jesus practiced and so should we.
4. The media is picked based on the theme developed, the item should not be picked first.
5. Each item usually has room for a tag line as well as a logo.  Use a tag line for maximum effectiveness.
6. A plan should include a time line of groups to be reached and when
7. Review the results of implementing the plan and modify as needed.
8. The information below is designed to help develop a plan for outreach.  Other resources might be used internally.
9. This is by no means an exhaustive list.  Our database has over 4,000 suppliers and a million items.
10. If LOGO Dynamics can help in any way call us.

Printed Materials support this effort.

Brochures
Door Hangers

Bookmarks

Imprinted Items

  1. Apparel
    1. Screen printing is mainly used for tee shirts and sweatshirts, some outerwear.

Shirts are mainly 100% cotton and 50/50 cotton/polyester blends. Sizes range from Youth XS (2-4) to Adult 6X.  There is no difference in quality in 100% cotton and 50/50 blends.  A key to quality is the weight of a square yard of material and it is expressed in ounces.  A 5.4 oz. material is fine, 6.1 ounce is heavy like a Hanes Beefy Tee.  The performance shirts will be in the 3.-4. ounce range.

Pricing is figured as the cost of the shirt, run charge for imprint, and set-up which generally includes art time and screen making.  Most screen printers do not charge a set-up on an exact repeat.

Price breaks are for screen printing, 100 is the first good one, 250 and 500 are better.  24 is the minimum.

White shirts are cheaper, lights more expensive and darks the most expensive.  Each color printed will add a run charge to the order. 

Youth groups, mission’s teams, and handyman ministry will need good quality tee shirts and 25-99 quantity for a simple design should run about $5.00 a shirt. 

  1. Embroidery is often not much more expensive than screen printing, especially on small quantities. Three ways are available to get a design for a shirt. 

1). A simple text logo can be developed from the computer that runs the sewing machine.  Approx. 20-25 fonts available.  Little or no set-up costs.

2). Stock embroidery designs that can have text added.  See www.dakotacollectibles.com  or www.greatnotions.com .  Set-up: can be $15-50 depending on how many stitches.

3). Total Custom designs are done by a digitizer and may run $75-150.

 

  1. Shirts can be described as the following:

1). Good—which are made of heavy weight jersey knit tee shirt material, Hanes Stedman and Jerzees are two brand names.  With simple embroidery like text on S-XL one should look to pay about $10/shirt. Only offered as men’s/unisex styles

2). Better—which are usually coarse knit pique material, about 5.5 oz. and names like Outer Banks and Hanes.  They will be offered in both men’s and ladies styles.  With simple embroidery, look to pay about $12-15.00 on S-XL.  See www.imprintit.biz for our local warehouse.

3). Best—is also pique but can also be textured and offers features like a trim in the collar and longer shirt tail.  Expect to pay $20 and above on a shirt in these styles.  Weight may be 6 oz. of more. Golf shirts may not suit all occasions and oxford dress shirts would be in the “Best” category.   See www.companycasuals.com for one regional warehouse that offers a wide range of apparel and headwear.

  

b. Headwear—ball caps are a great way to advertise your church.  Most are embroidered and usually run about $6.-8.00/ea.  Most have fabric or leather straps for an exact fit.  Two main styles are the traditional high crown and more contemporary low rise.  People are fussy about caps, good to offer both styles.

c. Outerwear—sweaters and jackets are a great way to promote your church. Most are embroidered.

           

  1. Identity Items
    1. Automobile Related

Stickers and Decals

Magnets

  1. Flags and Pennants

One Henrico Catholic parish is creating a mailbox flag to promote their church. These are the 12’ X 18” weatherproof flags people hang from a metal rod.

  1. Magnets

Most popular size is 2” X 3.5” business card.  500 full color about $.25/ea. Plus shipping

Some people do not like to put bumper stickers on their car, magnets are the solution.  Large up to 5” diameter  work best.

  1. Kids
    1. Frisbees
    2. Fun Items like bubble stuff, bolo bats, and balloons
    3. ID Kits
    4. Stickers
    5. Coloring books and crayons
    6. Growth Chart
    7. Puzzle
    8. Sports or Beach Balls
    9. Magnets, one is “50 Ways to Praise Your Child”
    10. Bags

Tote, Athletic etc.

Litter and Plastic Bags, can be used to put literature in for door to door

  1. Writing  Instruments

Prefer Bic, www.bicgraphic.com Good mass distribution items under .50/ea.

  1. Kitchen Items

Magnetic Memo Boards for the Family Message Center, the refrigerator, can be set up with frequently used phone numbers or tips for the babysitter.

Jar gripper

Picture frame, magnetic available

Magnifying glass

  1. Calendars

Wall to small desktop to adhesive stick-on

Custom can be done with small quantity like 100, have an art contest with the community or church family.

  1.  Mugs and drinkware

Includes a wide variety of items from plastic stadium cups,  ceramic white coffee mugs to stainless steel and acrylic travel mugs.  144 is generally the first good price break. Prices start at about $1.10 and go up.  Set-up and freight costs extra.  See the following as good regional sources.

www.theworks.com  Wide range of styles

www.garyline.com    Sipper bottles, cups

www.dooleycups.com plastic stadium cups, 1 day service with no rush charge

www.glassamerica.com  wide range of mugs

Any prices seen are list.    


Suggested Plan

Simple Program-Apparel for church leaders. We can help with an order form and are quick to supply samples so sizes are correctly ordered. A second phase might include mass distribution items to give to worship hour guests and targeted neighborhoods. A door know bag, pen, and child’s item would be good choices.

Expanded program- might ad more apparel items. Mailbox flags with a church logo might be good to identify church members in their neighborhoods.  Kitchen items might be good as well.

Additionally, it is always good to recognize volunteer leadership with items like clocks, travel mugs, calculators and lunch coolers.  See www.elramcorp.com for one supplier I use that has a 12 piece minimum.  Umbrellas printed with the church logo should be at every entrance and available for the ushers to use in the parking lot when there is inclement weather.  See samples of my main supplier at www.aaaumbrella.com

LOGO  Dynamics is owned by Matt Davidson, SS Director at Glen Allen Baptist Church.  For further information, contact him at 804-241-1152 or matt@logomd.com

LOGO Dynamics is based in Henrico at 7206 Impala Drive, Richmond, 23228

Appointments available upon request. 

For further information on the above, call Matt or go to the following

www.logomd.com web site with link to the national database and online catalogues.  www.logo-richmond.com, our blog with helpful information, especially on small business marketing that can be applied to churches.

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