Engagement Marketing is a concept that many people are working on right now. We need good content but establish relationships that lead to ongoing business, we have to have engage people both intellectually and emotionally. Caution: If you don’t genuinely care about people don’t try this. People can spot a phony miles away and they will see right through your attempts to care.
Volkswagen has a plant in Dresden Germany where the new owners of a luxury car called a Phaeton can go and see the car made in an all glass plant and even put some bolts in it. Talk about engagement! Who are they going to tell about their new Volkswagen–like everybody.
See the factory in action at http://www.youtube.com/embed/nd5WGLWNllA?rel=0
Have a great selling day.