LOGO Dynamics, Inc.
7206 Impala Drive, #201
Henrico, VA 23228
(O) 804-515-0300 firstname.lastname@example.org
(C) 804-241-1152 www.logomd.com
(F) 804-515-8050 www.logo-richmond.com (blog)
- Career Path, 38 years
- Pastor, 10 years
- Computer Instructor, 2 years
- Car Salesman 4 years
- Sales Trainer, 2 years
- Small Business Owner/Salesman, 20 years
- LOGO Dynamics
- Purpose: “We put your logo to work in cost effective ways to help you reach your goals and objectives.”
- b. Overview of the Industry, Competency Neededi. 3,000+ suppliers with 900,000 items=ability to reason and inquisitive mind to seek solutionsii. 200-300 clients who I make contact with in a year’s time=ability to process and store information and quickly recall what they purchased in the past; ability to listen and understand their requests and formulate a plan of action to help them make good decisions.
iii. Math skills to figure out costs and sale prices=ability to understand basic math and accounting
iv. In the last two years, developed a training program to teach professional e-mail marketing and put my clients and potential clients logos to work on the Internet=ability to read a continuous stream of information and apply it to my business as well as provide counsel and opportunity for others to learn from my experiences.
- Compensation—How does a small business owner get paid?i. Salary (paid for time) vs. Compensation (Paid for Results)
ii. Salary vs. Commission (Proceeds from Sales)
- iii. Salary plus Dividends
- iv. How does a salesman get paid? Can be salary, commission only, or some other financial arrangement.
- How does a small business owner/salesman find clients? (Marketing)
- i. Paid Media-ads in newspaper, on radio or Internet
- ii. Meet prospective customers/clients at a networking event like the Chamber of Commerce meetings
- iii. Professionally done e-mail in the form of an e-newsletter and/or announcement, including video, take advantage of free Internet space on a blog.
- iv. What kind of skills do you think are needed to be competent in this effort?
- Ability to write copy that promotes a dialogue with a prospect
- Ability to listen and take notes of observations made
- Ability to visualize a plan of action “tailored” to the client’s needs and communicate it
- 3. Lessons Here
- You may not wind up where you set out to go—that is OK. Skills learned in one vocation can be used in others.
- Habits you set here will either “Master” you or you will “Master” them—be careful the ones you set—they will be with you for a long time
- Anyone can learn from their mistakes, smart people learn from other people’s mistakes. Take care whose example you follow, some people are not worth it.
- Wherever you go look for opportunities to give back to your community and do volunteer community service, you meet the best types of people there.
- Any day you don’t learn something is a wasted day, your education is never complete. Stop learning, start dying. Never too late to learn.