Finally it is in print-E-mail Leads the way

Marketing Sherpa polled marketing leaders and asked what is the most effective way to nurture leads?
57% E-mail Newsletters
41% Sales Calls
35% White Papers
35% Thought Articles
30% Webinars
29% Blog Posts
25% Direct Mail
25% Research Based Content
18% Teleprospecting Calls
16% Self Promotional Content
8% Infographics
6% Podcasts
See link http://www.marketingsherpa.com/1news/chartofweek-05-28-13-lp.htm
Lesson: Seth Godin is right. Learn the difference between convining people and persuading people. Put the marketing pieces out that reflects on how you own your niche so that people become convinced you are the person to use to meet their needs and wants. Then you spend less time having to convince them you are.
Pick out 2-3 of the leaders above and concentrate on them. M

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