Matt Davidson has been using Constant Constant since March, 2010. In January, his CPA said, “If you have another year like 2009, you ought to close LOGO Dynamics down”. While I didn’t need him to tell me I had another bad year, I was surprised and began to ponder, “What else do I do?” My days were already 12-14 hours long. I had spent a large block of time in 2009 trying to develop more Federal Government business and it had not produced sales.
In February, I hosted the Education Day program for the Mid-Atlantic Promotional Products Association (MAPPA) which covers most of Virginia. The Executive Director said, “We are going to have an e-mail marketing seminar from Constant Contact” I was intrigued and as the seminar unfolded, I kept saying, “I’m sure glad I overcame this sinus infection and made it this morning”
My first e-mail newsletter went out in March and within 20 minutes I had a $400 reorder on umbrellas. Client thanked me for the newsletter and said, “You reminded me that the boss asked me twice to reorder” Immediately, I began to see value. I was encouraged to become a Solution Provider and later to become a Partner so that I could offer seminars. I started doing that in January, 2011 and have averaged one a month since then.
Constant Contact has played a key role in revitalizing my business. I do 1-2 newsletters a month and my focus has been small business marketing, not just promotional products. I have used surverys effectively to gauge customer satisfaction and gain insight on social media habits of my clients. I believe passionately that every business needs to be directly involved in a charity and mine is “Teddys for the Troops” in which a $5 donation puts a 7″ teddy bear in the hands of a Virginia National Guard soldier to give his or her child as they are leaving the Commonwealth on deployment. The event plannining section gives me a way to inform my clients when the donations are being collected.
I believe in the engagement marketing philosophy and am thankful that Constant Contact offers me a way to stay in touch with suspects, prospects, customers, clients and advocates. I started using short videos in 2011 and that I have found a helpful inexpensive way to engage people on my contact list.
I don’t tell people they have to use Constant Contact. All I can do is say, “It is working for me–you ought to look at it and see if it is something you should be doing”.